![]() Prior to Terra Exports, Anderson spent 10 years working in fresh produce at T&G and five years in international trade with other perishable products. “Customers have shared that it’s a fun and lively box that is easy to spot and easy to love-a high-quality product at a competitive price," he said.Long-time fresh produce professional Victor Anderson joins global fresh produce company Terra Exports as its new chief commercial officer. Kevin Thron, Sourcing and Procurement Manager at the company, is overseeing the Avolicious label and growth strategy. "Avolicious allows Terra Exports to go above and beyond to meet customer expectations by setting and maintaining high-quality standards and providing customers with the fresh produce they demand at a competitive price." ![]() I’m beyond proud of everyone at Terra Exports for this achievement,” Goldschmidt said. “This is a huge step for our entire team with many years in the making. The Terra Exports team came up with the brand name, vibrant colors for packaging, and the overall design. Nils encouraged the team to be as creative as they wanted and come up with an idea for the company to bring to fruition. When asked how the brand was started, Terra Exports CEO, Nils Goldschmidt, shared that the entire idea came out of a team meeting. With a vibrant purple packing that is a "non-traditional choice in the sector", customers have enjoyed the uniqueness of the new brand most. Avolicious is already being shipped globally currently to Asia, Europe, the Middle East and the majority across the U.S.
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